Reports

Generate detailed reports to analyze your AdSentinel performance.

Report Types

Daily Report

Summary of the day's performance, sent by email:

📊 Daily Report - mysite.com - 02/08/2026

Sessions: 6,543 (+5% vs previous day)
Adblock: 2,157 (33%)
Conversions: 647 (30.0%)

Top event: conversion_allowlist
Top device: Desktop (72%)

Weekly Report

Analysis with trends:

📊 Weekly Report - mysite.com
Week of Feb 3-9, 2026

SUMMARY
───────────────────────────────
Total sessions: 45,678
Ad Blockers detected: 15,234 (33.4%)
Conversions: 4,521 (29.7%)
Rate evolution: +2.3 pts vs prev week

TRENDS
───────────────────────────────
▲ Best day: Tuesday (32.1%)
▼ Worst day: Sunday (25.4%)

A/B TESTING
───────────────────────────────
🏆 Winner: Emotional (29.0%)

Monthly Report

In-depth monthly analysis:

KPI synthesis
Weekly evolution
Comparison with previous month
Estimated recovered revenue
Recommendations

Configure Automatic Reports

By Email

Go to Settings → Reports
Enable desired reports
Configure recipients
Choose frequency

Frequency	Sent
Daily	Every morning at 8am
Weekly	Monday morning
Monthly	1st of month

Recipients

Add multiple recipients:

Recipients:
├── you@company.com (Admin)
├── marketing@company.com (Reader)
└── management@company.com (Reader)

Export Data

Available Formats

Format	Usage
CSV	Excel, Google Sheets, analysis
JSON	Integration, API, scripts
PDF	Presentation, archiving

CSV Export

Available columns:

date,sessions,adblock_detected,walls_displayed,conversions,conversion_rate,device,country
2026-02-08,6543,2157,2100,647,30.8,desktop,FR
2026-02-08,1234,271,265,65,24.5,mobile,FR

JSON Export

{
  "period": {
    "start": "2026-02-01",
    "end": "2026-02-08"
  },
  "metrics": {
    "sessions": 45678,
    "adblock_detected": 15234,
    "conversions": 4521,
    "conversion_rate": 29.7
  },
  "daily": [
    {
      "date": "2026-02-01",
      "sessions": 6234,
      "conversions": 612
    }
  ]
}

Create Custom Report

Select Metrics

Choose data to include:

Filters

Apply filters:

Period: Start and end date
Device: Desktop, Mobile, Tablet
Countries: Multiple selection
Event: Specific event type

Schedule

Program automatic sending:

Report "Weekly Performance"
├── Frequency: Every Monday
├── Time: 09:00
├── Recipients: team@site.com
├── Format: PDF
└── Include: Sessions, Conversions, Rate, A/B

Integration with Other Tools

Google Data Studio

Connect AdSentinel to Data Studio for advanced visualizations:

In Data Studio, add data source
Choose "Custom Connector"
Enter AdSentinel API URL
Authenticate with your API key

Slack

Receive reports on Slack:

Configure Slack webhook
In AdSentinel, go to Integrations → Slack
Paste webhook URL
Choose alerts to receive

Custom Webhook

Send data to your own system:

POST https://your-api.com/webhook/adwall
Content-Type: application/json

{
  "event": "daily_report",
  "site_id": "abc123",
  "data": {
    "sessions": 6543,
    "conversions": 647
  }
}

Archiving

Data Retention

Data Type	Retention
Raw events	90 days
Aggregated data	2 years
Generated reports	Unlimited

Report Types​

Daily Report​

Weekly Report​

Monthly Report​

Configure Automatic Reports​

By Email​

Recipients​

Export Data​

Available Formats​

CSV Export​

JSON Export​

Create Custom Report​

Select Metrics​

Filters​

Schedule​

Integration with Other Tools​

Google Data Studio​

Slack​

Custom Webhook​

Archiving​

Data Retention​

Download History​